Coca-Cola Dreamworld marks the fourth and final 2022 fantasy flavor from Coca-Cola Creations, following in the steps of its predecessors: Starlight (inspired by space), Byte (inspired by gaming), and Marshmello’s (inspired by the musician). Dreamworld, meanwhile, is described as the opposite of Starlight—instead of focusing on out-of-this-world escapism, it turns to the infinite possibilities of the human brain, infusing Coke with the essences of your dreams. “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” the brand’s North American Creative & Shopper Program Director, Alessandra Cascino, said in a statement. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers.” The limited edition flavor is said to “bottle up the technicolor tastes and surrealism of the subconscious with an invitation to savor the magic of everyday moments and dream with open eyes…add[ing] playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola.” Coca-Cola Creations were developed to reimagine the brand’s physical and digital presence, incorporating not only limited edition flavors but designs and associated experiences. To expand upon the Dreamworld, consumers will be able to access an “augmented reality music experience” in partnership with Tomorrowland, download an exclusive digital fashion collection, and more via the Coca-Cola® Creations Hub, and certain college campuses will see experiential activations, plus several NYC-based “out-of-home creative executions,” including hand-painted murals. “What makes Coca-Cola Creations so special is the simplicity of its ‘first Coca-Cola to…’ promise,” Cascino said. Every new release offers surprising experiences and a sense of urgency to get it before it’s gone, “quench[ing] fans’ thirst for experimentation [and] deliver[ing] expressions that embody Coke’s ‘Real Magic’ brand philosophy.” Dreamworld will be available in a zero sugar option as well, hitting shelves in the US and Canada starting Monday, August 15. It won’t be around forever, though, so make sure to get a taste of your dreams while you can. More Pop Culture:
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