Coca-Cola announced on Wednesday, July 27th, that the green bottles would be drained of their color beginning August 1st. In an effort to be more environmentally friendly, the brand is discontinuing the use of plastic containing green polyethylene terephthalate (PET), which is an additive that can’t be recycled into new bottles. In 2020, environmental firm Break Free From Plastic named Coke the world’s top plastic polluter, and this is just one step towards reducing their carbon footprint. According to Julian Ochoa, CEO of R3CYCLE, which is assisting Coca-Cola with its recycling initiatives, “When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic,” as reported by CNN. Notably, Sprite is not the only green bottle in the brand’s lineup. While Sprite is the first to get a makeover, Fresca, Seagram’s, and Mello Yello will follow suit in the coming months. Coke projects that these changes will reduce roughly 20 million pounds of new plastic waste. Sprite’s wrap and logo will also receive a makeover, as the company aims to make the design more uniform worldwide to create a more cohesive branding moment. But don’t worry, the recognizable shade of green will still be incorporated. While the appearance of Sprite is getting a revamp, rest assured that the drink itself will maintain the same crisp flavor everybody knows and loves—with the added value of (one small step towards) saving the planet. More Entertainment:
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